Annie, Beach Therapy Services, therapist filled out a questionnaire and we had a consultation call for a Beach Therapy Brand shoot. From that information and conversation, I came up with a mood board and sample shot list. I get very detailed on the shot lists. Of course we have flexibility to move things around, but I list specific times including outfit changes and clean up. Annie’s business uses a play on words with her last name: Beach. We used ocean colors in the shoot and she chose outfits that complemented her bright personality. She did some shopping at Hobby Lobby and found things like a light house, sea shells, luggage and more to complement her photos. We also decided to have some fun with her snorkling/scuba diving gear. These showcase her love for the water and travel! (Obviously, because she can’t do much of that in the Dallas, TX area!) Because of the unpredictable Texas weather, Annie opted to utilize Black and Light Studio for the shoot, so she looked at all their inventory ahead of time and showed me her favorites.
We started off the morning with some lifestyle type shots on a couch. Annie held a book and didn’t even have to start off looking at the camera! I like to ease clients into the process. She then did some walking photos and was soon ready to get down to business at an office scene. Her color choices and props popped well against the bright background! After that we took more images of her on various furniture pieces and with different props and expressions. Scroll to the end of the post for some tips if you plan on taking your brand photos at a local natural light photography studio. Brand photography is just a behind the scenes of what it is like to work with you! Clients can picture themselves getting to know your unique personality, so just do your thing!
After that, we switched backdrops again and she did some more outfit changes. We took some pictures of Annie with a mug, writing in a journal, typing on a computer, on the phone, and several different headshots and full length shots. These photos will help her clients and potential clients connect with her on a deeper level before ever even talking with her!
Liked these ideas? View another counselor’s brand photo shoot here!
@2021 KELLY MCMULLIN PHOTOGRAPHY,
ALL RIGHTS RESERVED
SITE DESIGN BY DAVEY & KRISTA