Why branding photos instead of just a headshot?

What prompts you to get online and start looking for brand photo ideas? Is it an updated headshot? Is it content for social media? What about having fresh images for your email newsletter or Facebook group posts? Brand photos for TX real estate agents Rena and Lerla mean instant connection from photograph to potential client. Rena called me because she moved back to the McKinney, TX area and needed some fresh images as she restarts her business here. An updated business headshot is nice, but lifestyle branding images reveal more personality and human connection.

Looking for inspiring brand photos

When you consult with your brand photographer, she will collaborate with you to make a plan for the day. It is always helpful for your brand photographer to get an inside look at what catches your eye. I ask my clients for inspirational websites, blogs posts, and pinterest images.

Rena sent me some inspiration images (like you can get on my FREE APP!) and knew she wanted her images to portray a classic, approachable look. She loves helping single moms, young families, senior adults and everyone in between to find their ideal home. It was important to have a variety of photos she could post to remain top of mind with her cliental.

Behind the scenes on Rena and Lerla’s brand photo shoot

We started the shoot on a rainy morning in May in North Texas at her home. Because of the lack of natural light, I pulled out the off camera flashes to make sure we captured the light and bright lifestyle images she was going for. So, we started the shoot in the living room and then moved to the kitchen. From there, we stepped outside under the porch awning to try to stay dry! The rain let up a little, so we were able to take a few photos outdoors before we moved back into her “cloffice” to finish up. In case that word is new to you, like it was to me, Rena’s office is situated in her closet! It’s a very wise use of space, but did require some strategic shooting to keep the clothes and shoes out of the photos! However, don’t ever write a location out. We can often make it work!Brand photos for TX real estate agents Rena and Lerla are ready to be used on their website, social media, in email newsletters and so much more!

  

 

What are some things to do in branding photos?

• Sit at a desk, either at your own home or a studio
• Behind the scenes photos of you working your craft
• Pretend to use your phone, laptop, planner or notebook
• Take photos in various locations
• Show your personality, including your passions