find your way around
BASED IN 
Dallas, TX




AVAILABLE Nationwide
client login

How Zoe Planned for Her Personal Brand Shoot

FILED IN:

Personal Brand Photography

Zoe’s Personal Brand: Customer Market Leader

Zoe came seeking updated branding photos because she didn’t want her audience to feel like her outdated photos was where her business currently was. She is positioning herself as a customer marketing leader attracting a forward-leaning, technology company for her her next career move. She wanted the photos in her personal brand shoot to be a visual representation of who she was. In her own words,” I want to appear modern. I tend to appear conservative and want to show my energy and adaptability. One of my motto’s is: simple sophistication.”

Actually, I hear that sentiment often. If someone tells you that you have so much more personality than what they thought based on your picture on your website, it’s definitely time for some updated personal branding images!

Zoe’s Personal Brand Shoot Prep

When you have a goal in mind, it’s easy to work backwards! Zoe knew upfront that she would be using her images for:

  • Linkedin profile
  • Blog site
  • Website (specifically home page and about me)
  • Social media promotion for guest podcast appearances

Zoe sent me not one, but three sample vision boards so I could get an idea of what kind of branding images she was attracted to. *Big Secret* That is one of the very best things you can do! Show your photographer what you desire! It won’t be exactly the same, but it will be a great place to start!

Zoe’s Props

Again, because Zoe had done her research and we talked on a strategy call, she knew what to bring!

  • Laptop
  • Pen/Journal
  • Wine glass + wine
  • Fresh flowers (delivered by Dr. Delphinium for ultimate freshness!)

Zoe’s ¬†Wardrobe

Zoe worked with Roxanne, a personal stylist in Dallas, to pick exactly the right outfits for her body type. She ended up with very classy, sophisticated and timeless pieces. It cracked me up that her test results were that she leaned towards classic (think Jackie O), with a touch of bohemian influence! She’s definitely classy with a little flair!

Zoe’s Personal Brand Photo Shoot

Before the shoot at the Lumen Room in Plano, Zoe checked out the studio to see exactly what furniture pieces she liked. Letting me know that ahead of time gave us a plan and ensured we didn’t waste any time! She was drawn to a green chair, a white desk and a blue couch. Since we knew that going into it, she went shopping for some pillows in her brand colors to personalize the photos and warm them up!

After our time there, we drove up the road to Watter’s Creek shopping center in Allen. The atmosphere there provided a great backdrop for fun, lifestyle images. If you like photos in shopping areas, this post has several branding images taken in an Uptown Dallas shopping area.

Enjoy Zoe’s photos ¬†and let me know if you like the studio pictures or outdoor pictures better!

Zoe’s Inspirational Photo Board:

How Zoe Planned for Her Personal Brand Shoot

How Zoe Planned for Her Personal Brand Shoot

How Zoe Planned for Her Personal Brand Shoot

How Zoe Planned for Her Personal Brand Shoot How Zoe Planned for Her Personal Brand Shoot Zoe's personal brand shoot

Zoe's personal brand shoot headshot woman writing in journal business woman on computer

Zoe's personal brand shoot

business woman at desk with flowers

Zoe's personal brand shoot entrepreneur on couch with laptop business woman on laptop Zoe's personal brand shoot | Dallas, TX branding photo for Dallas businesswoman Zoe's personal brand shoot | Lumen Room Dallas brand photo shoot woman at desk Zoe's personal brand shoot Zoe's personal brand shoot How Zoe Planned for Her Personal Brand Shoot woman holding wine glass woman holding wine bottle How Zoe Planned for Her Personal Brand Shoot How Zoe Planned for Her Personal Brand Shoot

How Zoe Planned for Her Personal Brand Shoot

Zoe's personal brand shoot

How Zoe Planned for Her Personal Brand Shoot | Dallas

Leave a Reply

Your email address will not be published. Required fields are marked *

TAKE ME TO THE TOP

@2019 KELLY MCMULLIN PHOTOGRAPHY,
ALL RIGHTS RESERVED 
SITE DESIGN BY DAVEY & KRISTA

ELSEWHERE
FIND YOUR WAY Around

on instagram

@kellymcmullinphotography

EST.         2005
K