I’ll have to be honest. Before this branding photo shoot, I didn’t even know what micro-farming was! As I conversed with Sarah on our strategy call, I learned quite a bit! She has transformed her backyard into a gorgeous, well-planned flower farm! At Brick Street, she grows a wide selection of classic cut flowers in about 400 square feet of dedicated space. She uses organic growing practices, as she slowly adds beds, converts yard space, and scales up her operation without losing sight of the fact that her kids still need room to play in the yard.
One of my favorite parts about being a brand photographer is learning about how other women conduct business. Sarah’s business plan is not only unique, it is also purposely relationship driven. Her shop includes mason jar blooms, gift bouquets and subscriptions! Subscriptions include six weeks of fresh, fragrant flowers, one arrangement every week! They are perfect to brighten your home or to give as gifts. And to sweeten the deal, when you purchase a subscription, she’ll “Share the Love” with someone else in our community! Subscribers also receive a special weekly email with details about the week’s flowers, care tips, and other insights, and will be invited to join her on the micro-farm for her end-of-season celebration.
So, the Share the Love plan is a genius way for Brick Street Flowers to connect with and bless those in the community. With each qualifying purchase, she will give a free bouquet to someone in the community who needs encouragement. Anyone is welcome to nominate potential recipients and no purchase is necessary. When the recipient’s bouquet is ready, Brick Street will notify them of the gift and schedule delivery. The message that accompanies the flower delivery will read, “Someone in our community thought you could use some encouragement today. Enjoy these flowers, and know that you are seen, loved, and cared for.” Sometimes we see people who are hurting, but don’t feel confident enough to reach out and help them personally. We can work together to make a difference in the lives of people in our community, using flowers grown right here, making sure that love is shared here.
It was obvious we needed to have the shoot in Sarah’s own backyard! I love how we incorporated her little helpers, aka her children! Branding shoots can include all kinds of different things that are important to the business owner. We started this session taking family pictures, before baby got tired! Then we got some images of Sarah’s sons helping cut flowers. After that, we moved on to some headshots and photos of Sarah wearing a classic white dress in the garden. She then changed into some “working” overalls and we took another set of images around the yard. For example, we photographed her watering, in the greenhouse, reading, planning a future garden and more. The last set of images was taken in her kitchen as she decorated a bundt cake with a fresh flower arrangement and some close ups of the final products.
Head on over to Sarah’s website find out more about her Dallas area micro-farm!
You may also be interested in Quality Care Pharmacy’s blog post of their summer branding session.