I know it’s happened to you. You are minding your own business, driving down the road, and when the song playing on the radio ends, the radio personality comes on and says something like, “What is the one thing you should never say to your boss? Coming up after these commercials.” Uggg… seriously, before the deejay ever said that, you didn’t even care! Now, you have to listen to all the rest of the commercials so you can find out and close the story loop.
Who knew that running a business is a lot like what the radio announcer do or writing a movie script? Everyone loves a good story and once a story loop is opened, then people have to know what’s going to happen next. In Donald Miller’s book, he teaches businesses how to speak clearly as they get their message to their ideal clients through story loops.
He teaches how to use the same 7 part framework in everything from website, to emails, to blog posts and more. In a nutshell, the 7 part framework includes:
1. A character
2. Who has a problem
3. And meets a guide
4. Who gives them a plan
5. And calls them to action
6. That helps them avoid failure
7. And ends in a success
Your brand can participate in your clients’ transformations! That is exciting! Our businesses exist to love and serve our clients and the content in this book is helpful for any business – small or large! It’s not only helpful for only business owners – it’s also a framework for people who need to give speeches. I give this book 5 stars!